About Us
“Travel with your Music, TODO something"
- Our Philosophy -
“TODO”
Meaning in Spanish/Portuguese: "All, unlimited".
In English, it means "to do, to achieve".
There are many people in the world who have a good idea, but very few can start doing it or realize it.
TODO MUSIC: Starting from a single instrument, creating more possibilities. We want to encourage everyone to travel with music and to bravely take the first step and create infinite possibilities in life! We hope to accompany more people on their own musical journey by offering a GOOD instrument that combines original design with a professional playing experience. Original designs give each instrument its own unique story.
- Our Products -
Founded in 2016, TODO MUSIC is a professional musical instrument brand driven by original design, specializing in the design, R&D, and sales of instruments such as ukuleles, guitars, mini basses, and kalimbas.
Travel, architecture, natural landscapes, and the cultures of different countries all serve as ongoing sources of inspiration for the brand’s creations. From “Mount Fuji” to “By the Nile,” and from “LOVE520” to “Peace,” each collection features a fully original design concept, seamlessly weaving cultural narratives into the products through meticulous details such as carving, materials, and color schemes. As of now, TODO has cumulatively developed over 30 original product SKUs and holds multiple national patents and copyrights for its creations.
We’ve always believed that originality not only means standing out from the crowd, but also continuously creating works that truly belong to you.
For TODO, design and expertise have never been two separate paths.
From wood selection and structural design to assembly processes, from round-head mirror-finish frets and high-precision open-style tuning pegs to strict string spacing control and double-quality inspections—every single detail is continuously optimized around the goal of delivering an authentic playing experience.
Every TODO design serves the performance. Every innovation revolves around the user experience. Each product upgrade stems from feedback by real users. We hope that a musical instrument can not only embody the brand’s design philosophy but also become a musical companion that grows alongside its user.
"We hope that when users pick up the TODO, they’ll remember not just its design, but also its comfortable feel in the hand, its stable tuning, and its reliable quality that can accompany them through long-term practice."
- Our Brand Develpment -
2016-2020
2021
Launched Music x Travel multiple cross- industry collaboration projects.
Developed new product categories: Kalimba, Guitar and Travel Cajon.
Entered the Hong Kong, Macao, Taiwan, South Korea, and Thailand 5 asian markets.
Best-Selling Mount Fuji Ukulele – Voted One of the Top 100 Recommended Products of the Year by One of China's Largest Forums Zhihu and Ranked in the Top 5 Annual Sales on China's Leading E-commerce Platform, Taobao.
2022
Collaborated with more than 200 musical influencers&bloggers in Asia. Yearly exposure of related topics on Chinese social media exceeds 20 million.
Official partner of the 2022 WAUF Ukulele Competition, and cross-industry collaborations with lifestyle/outdoor/travel brands.
Official Exclusive Sponsor of the Malaysia National Ukulele Song Competition.
Partnering with Famous Mexican Band Bahía Coco and Artist Leilén to Inspire Young Musicians.
2023
Registered an overseas company in USA and renamed the brand to TODO Music.
Registered Madrid trademarks in 11ccountries, open Amazon North American store.
Participated in the 2023 MUSIC CHINA Shanghai International Musical Instrument Exhibition
Official partner brand of Hangzhou Ukulele festivals, Hongkong Ukulele festival, 2023 WAUF Ukulele competition, ect.
In collaboration with prestigious universities such as Shanghai Fudan University, and a sponsor of music concerts.
Participated in the 6th Hangzhou International Ukulele Carnival and 2024 MUSIC CHINA Exhibition, sponsored the Shanghai Ukulele Carnival, and joined the Zhuhai Ukulele Music Gathering.
Established as a long-term strategic partner of the WAUF International Competition.
Exclusive title sponsor of the Hong Kong Ukulele Carnival, featuring the signature "TODO After Party Night"
Proud sponsor and title partner of the prestigious Hong Kong Ukulele Cup.
Launched the official TODO Music Web Store in Europe.
Expanded our product line to include travel-friendly musical instruments such as Cajóns (seated drums), bass guitars, and portable organs.
2025
Officially registered the German company Humming Music UG (haftungsbeschränkt), established an office in Munich, Germany, and registered our trademark with the EUIPO.
Launched the TODO Music store on Amazon Europe.
Officially Launching Our Brand TODO Music in the Italian Market.
Proud sponsors and participants of major ukulele festivals:
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UFF Ukulele Festival in Germany (including hosting TODO live jam session)
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Thüringen Ukulele Festival, Germany
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Vienna Ukulele Festival, Austria
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Europe’s largest ukulele festival in Italy, Monopolele Festivall
Collaborated with nearly 100 musicians from Europe and North America for product testing and endorsements.
TODO has continuously participated in musical instrument exhibitions both domestically and internationally, ukulele festivals, and professional competitions, maintaining ongoing exchanges with performers, educators, and industry partners from around the world.
• Ukulele Festival of Great Britain (UK)
• Monopoles (Italy)
• WAUF Asian Ukulele Competition
• Uku Ni ghts (Austria)
• Hong Kong Uku Camping Carnival
• MUSC The Ukulele Show (Malaysia)
• Aloha UkuFest (Seoul, South Korea)
• Hangzhou International Ukulele Carnival
• Uku Festival Jena (Germany)
• Czech Ukulele Festival (Czech Republic)
• HamburgUkulele MayDay (Germany)
• OC UkeFest (USA)
• UkeLandFestival (Netherlands)
Today, TODO is more than just a musical instrument brand. We’d rather be a bridge connecting music, design, and culture.
In the future, TODO will continue to uphold original design, maintain professional quality, and embrace a long-term perspective, enabling more people to take their first courageous step in creation thanks to a trustworthy musical instrument.
Our story is still ongoing, so stay tuned...
