About Us
“Travel with your Music, TODO something"
- Our Philosophy -
“TODO”
Meaning in Spanish/Portuguese: "All, unlimited".
In English, it means "to do, to achieve".
There are many people in the world who have a good idea, but very few can start doing it or realize it.
TODO is a brand founded by 3 post-90s girls who love music and travel together. We want to encourage everyone to travel with music and to bravely take the first step and create infinite possibilities in life!
- Our Products -
TODO MUSIC is born in the summer of 2016 and belongs to one of the brands of Shanghai Humming Cultural Development Co., Ltd.
Through joint factory establishment, we have successfully developed and launched a series of high-end musical instrument products. We currently hold 4 patents and 5 copyright protections. The plant area is almost 10,000 square meters, and the annual production capacity can reach 100,000.
From material selection to assembly, TODO controls quality in every detail. TODO pursues good sound, keeps innovating, and remains unique. TODO is committed to the combination of music and travel innovation, we take Ukulele to travel together.
- Our Goal -
We continue to look for more musical traveling friends. Our story is still ongoing, so stay tuned...
- Our Brand Develpment -
2016-2020
2021
Launched Music x Travel multiple cross- industry collaboration projects.
Developed new product categories: Kalimba, Guitar and Travel Cajon.
Entered the Hong Kong, Macao, Taiwan, South Korea, and Thailand 5 asian markets.
Best-Selling Mount Fuji Ukulele – Voted One of the Top 100 Recommended Products of the Year by One of China's Largest Forums Zhihu and Ranked in the Top 5 Annual Sales on China's Leading E-commerce Platform, Taobao.
2022
Collaborated with more than 200 musical influencers&bloggers in Asia. Yearly exposure of related topics on Chinese social media exceeds 20 million.
Official partner of the 2022 WAUF Ukulele Competition, and cross-industry collaborations with lifestyle/outdoor/travel brands.
Official Exclusive Sponsor of the Malaysia National Ukulele Song Competition.
Partnering with Famous Mexican Band Bahía Coco and Artist Leilén to Inspire Young Musicians.
2023
Registered an overseas company in USA and renamed the brand to TODO Music.
Registered Madrid trademarks in 11ccountries, open Amazon North American store.
Participated in the 2023 MUSIC CHINA Shanghai International Musical Instrument Exhibition
Official partner brand of Hangzhou Ukulele festivals, Hongkong Ukulele festival, 2023 WAUF Ukulele competition, ect.
In collaboration with prestigious universities such as Shanghai Fudan University, and a sponsor of music concerts.
Participated in the 6th Hangzhou International Ukulele Carnival and 2024 MUSIC CHINA Exhibition, sponsored the Shanghai Ukulele Carnival, and joined the Zhuhai Ukulele Music Gathering.
Established as a long-term strategic partner of the WAUF International Competition.
Exclusive title sponsor of the Hong Kong Ukulele Carnival, featuring the signature "TODO After Party Night"
Proud sponsor and title partner of the prestigious Hong Kong Ukulele Cup.
Launched the official TODO Music Web Store in Europe.
Expanded our product line to include travel-friendly musical instruments such as Cajóns (seated drums), bass guitars, and portable organs.
2025
Officially registered the German company Humming Music UG (haftungsbeschränkt), established an office in Munich, Germany, and registered our trademark with the EUIPO.
Launched the TODO Music store on Amazon Europe.
Officially Launching Our Brand TODO Music in the Italian Market.
Proud sponsors and participants of major ukulele festivals:
-
UFF Ukulele Festival in Germany (including hosting TODO live jam session)
-
Thüringen Ukulele Festival, Germany
-
Vienna Ukulele Festival, Austria
-
Europe’s largest ukulele festival in Italy, Monopolele Festivall
Collaborated with nearly 100 musicians from Europe and North America for product testing and endorsements.
Stay tuned for more exciting updates and events coming soon!
